about us

At Branding Rules, we unlock growth by fixing the brand - because when brand leads, leads follow.

Branding Rules was founded by Michael Shackleton, a global marketing executive with two decades of experience at Warner Bros, Unilever, and Entertainment Partners. Michael has driven brand and marketing transformations for some of the most iconic names in the world, including HBO, Harry Potter, and DC Entertainment.

His previous experience includes turning declining channels into top five leaders, delivering $70M+ in incremental revenue for global franchises and launching digital ecosystems that doubled traffic and generated $25M in new sales.

At Branding Rules, we fuse brand strategy, product marketing, and digital execution into one ROI-driven approach. Powered by AI and consumer insight, we cut costs, accelerate pipelines, and create lasting customer relationships.

We don’t just deliver strategy. We turn brands into growth engines.